Apple Watch: Two new Pride straps and watch faces released

Apple is late this time with its Pride Edition straps for the Apple Watch. Rumors about a limited edition of the watch did not come true.

 Apple Watch: Two new Pride straps and face released

Apple has released two new Pride bracelets. As usual in “Pride Month” there is also a new watch face called “Pride Threads” which has been unlocked for Apple Watch owners running the latest version of the operating system, watchOS 8.6.

This year’s Pride Edition Sport Loop features a gradient with the Word “Pride” woven directly into the bracelet. In the previous year, Apple had released a woven solo loop, which is sold at just under 100 euros more expensive. This was not continued this year, but will continue to be offered. The second strap released was a Pride Edition Nike Sport Loop that features black stripes – Apple says this represents sporting goods manufacturer Nike’s Be True campaign to promote LGBTQ+ equality in sport. Both bracelets cost 49 euros each, can be ordered online and will be available in Apple Stores from May 26th.

 Apple Watch : Two new Pride straps and dial released

Not a limited edition though

Prior to this, there had been various readings of a tweet from Bloomberg’s Mark Gurman, which was usually good Sources at Apple in California. Gurman announced that, according to his information, the marketing materials and updated layout for tables in Apple Stores are gradually arriving in stores. He explicitly differentiated between a Pride Edition of the watch and the bracelets. In the past, Apple itself always spoke of a Pride Edition with a view to the bracelets alone.

It would not have been the first time that Apple not only produced a bracelet on the occasion of a campaign day, but also its own edition the clock brings out. This was already the case in 2021, when a limited edition of the Apple Watch was released in the “Black Unity” design.

Since when Apple has been cultivating the tradition

The Apple Watch Pride Edition bracelets were introduced in 2016. At that time, initially only a gift for employees who took part in a Pride parade in San Francisco, the colorful bracelets, which were also officially sold by Apple from 2017, became a small tradition. In 2020, two Pride bracelets were released for the first time. There are also digital dials that run on the current version of the watchOS watch operating system and are activated by Apple.

According to Apple, the Pride wristbands are a visible sign of how the company cares about LGBTQ+ members Community stands, supports it and is proud of it. For the past two years, the bracelets have appeared on the International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT), which falls on May 17th. This year, Apple deviated from that schedule.

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