Apple’s market share is said to have been over 51 percent in the first quarter of 2022. Samsung managed significantly less.
Apple is in managed to significantly expand its sales of smartphones in its home market of the USA in the first three months of the year. According to calculations by market researchers, around every second smartphone sold in North America now comes from Apple. The iPhone market share reached 51 percent in the first quarter, the analysis company Canalys announced last week.
Market share from 45 to 51 percent
Just a year earlier it was 45 percent, it was said. Samsung came in second, but with a market share of “only” 28 percent, which is an increase of one percent.
However, the North America figures are in stark contrast to the global distribution of the business, because in large countries like India, cheap Android devices dominate. In the global business, Canalys calculated a market share of 18 percent for Apple in the first quarter (plus 3 percent compared to the same quarter of the previous year 1/21). Samsung comes here at 24 percent, up 2 percent, followed by Xiaomi, Oppo, Vivo and other brands. The iPhones traditionally have a strong position in the US home market, while phones with the Google Android operating system dominate elsewhere.
Sales crisis for Apple not in the US
During global smartphone sales According to Canalys, while it shrank significantly by eleven percent in the first quarter, there was an increase of four percent to 39 million devices in North America. Apple contributed to this with an increase from 16.9 to 19.9 million iPhones sold. The iPhone 13 and 13 Pro were released in September 2021 and are said to have sold very well.
There was particularly significant growth at Google: According to calculations by market researchers, the Internet group sold 1.2 million in-house smartphones of the Pixel brand – after only 200,000 devices in the same quarter of the previous year. That’s just a drop in the bucket, though, when you compare this paragraph to Apple’s or Samsung’s. Nevertheless, Google phones get a lot of coverage every year because they often bring new Android features first. (with dpa material)